About The Practice

Wise City Life is a practice, not a consultancy. We integrate technology with community wisdom through methods developed over 25 years of work, failure, and learning.

What we've discovered: wisdom matters more than intelligence. Community matters more than technology. What endures matters more than what's new.

We engage selectively with organizations ready for transformation, not those seeking vendors.

Origins

The seed was planted on a Brooklyn bike lane in 2008 — the recognition that how we shape physical places matters more to humanity's future than any digital product, and that our digital and physical worlds were developing in dangerous isolation from each other.

This recognition became "digital placemaking" in 2010 at Project for Public Spaces— a counter intuitive new practice mindfully integrating technology to strengthen communities rather than extract from them. This work focused on building the first civic mapping platforms in support of offline local in-person organizing and participatory placemaking methods. We co-led online/offline campaigns in cities across the world. We learned what works by doing the work.

This practice has survived every tech hype cycle: Web 2.0, blogs, Segway, VR, social media saturation, crypto, Web3, blockchain, metaverse, and currently "AI". Each time watching organizations make predictable heedless technosolutionist mistakes (the belief that "smart" technology alone will solve complex human problems) and sometimes helping them avoid those mistakes. What survives is worth trusting.

Transformations

Selected work Daniel led across 25 years of practice, as founder of Wise City Life, and in prior roles where he bore responsibility for outcomes.

Australian Government Smart Cities Masterclasses

The Australian Government recognized the risk that their "smart cities" funding would produce frivolous tech purchases instead of community benefit, and risk political and electoral backlash. Cities Leadership Institute hired Wise City Life specifically for a different perspective.

Daniel led masterclasses across four cities—Brisbane, Sydney, Perth, Melbourne—helping officials shift from tech-centered approaches to community-centered governance.

One participant's summary: "I came in thinking it was all about tech. I left thinking it's anything but."

They sought wisdom over hype. That's what we practice.

PhotoShelter

In a prior role as VP Product, Daniel led a growth-stage SaaS company through an existential product crisis—stalled pipeline, board pressure, enterprise customers threatening to leave. The CEO needed someone to diagnose the dysfunction and turn it around.

Daniel rebuilt their software development lifecycle: introduced Lean Startup and dual-track methods, restructured cross-functional teams around outcomes instead of features, unblocked their critical group collaboration feature, and navigated ethical AI integration for computer vision.

Velocity increased 50% within months. Team morale restored. Enterprise deals closed. Multiple 6 figure accounts of annual recurring revenue (ARR) protected and new revenue streams opened up.

A stalled company became a shipping company. That's the work an operator like Daniel does.

Digital Placemaking: Building a Practice, Not Just a Project

At Project for Public Spaces, Daniel created the digital placemaking program – addressing a question no one had answered well: how do you mindfully create digital technology for community participation without undermining what makes places and democracy actually work — people meeting face-to-face, building trust, knowing each other?

Daniel developed the first community asset mapping tools adapted from Kenyan open source software and the digital strategies integration with in-person local placemaking campaigns in over a dozen cities, helped found NYC's participatory budgeting initiative as a steering committee member and led its software efforts using these new tools and methods. All of this work spread to multiple cities and actively influenced other organizations' products and approaches.

One program became a field. One set of tools became shared infrastructure. This is what Daniel means by mindful multiplier effects — building wiser ecosystems, not just delivering projects.

About the Practitioner

Daniel Latorre is a visionary product executive, a leading digital placemaking pioneer with 25+ years of experience driving innovation across tech, urban planning, and social impact sectors, adept at harmonizing digital technology with community values to create transformative solutions.

Daniel's career spans the full arc of the commercial internet — from building Citibank's first online credit card applications in 1996 through leading a startup's pivot between decentralized social networking protocols in 2023. Along the way, he's led product and digital strategy across sectors that rarely talk to each other: SaaS platforms (PhotoShelter), K-12 education publishing (Scholastic), cultural production for video games (Rockstar Games), global brand marketing (McCann/Intel), civic technology and participatory democracy (Project for Public Spaces, OpenPlans, Participatory Budgeting NYC), and next-generation distributed social apps (Planetary/Nos). This cross-sector range — combined with hands-on technical roots, expert people-centered design and creative innovation research methods, AI experience in computer vision, and millions in funding secured — is what sharpens the pattern recognition behind the practice. Daniel has seen enough cycles to know what's signal and what's noise.

A Zen practitioner bringing digital dharma mindfulness to tech, Daniel has spoken at the UN, White House OSTP, and top universities around the world on topics related to digital placemaking, participatory democracy, and social impact product leadership.

Through his digital tech consulting practice and socially-engaged art, Daniel has worked with organizations across sectors to develop innovative approaches to responsible digital tech and placemaking. Now, he's building a community of practice to expand this work and create greater impact.

Invitation

If you're leading a mission-driven organization through digital challenges, or seeking to deepen your own practice in this work, we welcome a conversation about what's possible.